Eros Now grew out of the Mumbai film house Eros and has spent since 2012 stacking up the deepest library of Indian entertainment online: more than 11,000 Bollywood films, regional cinema in 16 languages, in-house originals and roughly 250,000 music tracks. People mix the name up with the Eros film studio or the collapsed Eros STX merger, but the app itself has been owned since July 2023 by Xfinite Global, under the Lulla family’s Eros Innovation group rather than the old studio. Eros Now is open to sign-ups in the US, but the catalog shifts by country and a big chunk of titles carry India-only licensing.
In the US you tend to hit a thinner lineup and a steeper price than viewers back in India see. Pointing Surfshark at an Indian server restores the home location and, with it, the full catalog at the local rate. Picture tops out at 1080p, with no 4K on offer. You still pay for your own plan; Surfshark only changes where you appear to connect from.
Tested weekly by our team. Green: works, amber: partial, red: blocked.
| VPN Service | Price | Eros Now | Tested | Action |
|---|---|---|---|---|
 SurfsharkBEST | From $1.78/mo | ✓ Works | July 5 | Try it |
 ExpressVPN | From $2.79/mo | ✓ Works | July 4 | Open |
 NordVPN | From $2.99/mo | ✓ Works | July 5 | Open |
 Private Internet Access | From $1.79/mo | ✓ Works | July 6 | Open |
 CyberGhost | From $1.75/mo | ~ Partial | July 6 | Open |
 IPVanish | From $2.19/mo | ~ Partial | July 3 | Open |
 ProtonVPN | From $3.59/mo | ~ Partial | July 6 | Open |
✓ Works✓ Works✓ Works✓ Works~ Partial~ Partial~ PartialTakes about 2 minutes. Works on your phone, tablet, TV, PC, or laptop.
Eros Now works in 38 countries, including in the United States, in the United Kingdom, in Australia, in Canada and in New Zealand. In 156 more it is blocked, and outside available regions you will need a VPN.
Eros Now works without a VPN in the United States, in the United Kingdom, in Australia, in Canada, in New Zealand, in Ireland and in Germany, plus in 31 more countries.
Eros Now is blocked in Japan, in Brazil, in Afghanistan, in Albania and in Algeria, plus in 151 more countries. To access it, use a premium VPN like Surfshark.
Eros Now is a Bollywood-first streaming service that launched back in 2012, and its scale is the headline. The catalogue runs to well over eleven thousand films, plus roughly a quarter of a million music titles and a growing slate of originals, mostly in Hindi with plenty of regional Indian languages alongside. Picture quality tops out at HD, and the platform is marketed across more than 150 countries, though what you can actually watch shifts a lot depending on where you are. Today Eros Now is owned and run by Xfinite Global PLC, which acquired it in July 2023 and folded it under the Eros Innovation banner. One honest caveat before you sign up: subscribers regularly flag billing errors and auto-renewals that prove stubborn to cancel.
5 tips from our Eros Now testing team · Updated June 20, 2026
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Everything you need to know before subscribing to Eros Now.
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