#1TVHow to Watch Viaplay in the US: VPN Guide 2026
Nordic noir and Scandinavian football have a loyal American following, but you cannot buy Viaplay in the US anymore. After the 2023 to 2024 restructuring, the group exited the US, Canada, the UK and the Baltics to refocus on its home turf. Today Viaplay runs in only 6 countries: Sweden, Norway, Denmark, Finland, Iceland and the Netherlands. From a US IP address you will not even reach the sign-up page.
A VPN clears that hurdle by changing your virtual location: connect to a Swedish server and Viaplay sees you as a Nordic viewer. Be honest with yourself about what a VPN does, though. It never hands you the subscription for free. You still pay for Viaplay yourself, and you need a payment method the Nordic market accepts. American cards often fail, so plan for that. A reliable paid provider such as NordVPN is the foundation here.
Can you watch Viaplay in the US?
Best VPN for Viaplay
Viaplay actively blocks VPNs. Only certain providers reliably bypass the detection.
| VPN Service | Price | Viaplay | Tested | Action |
|---|---|---|---|---|
NordVPNBEST | From $2.99/mo | ✓ Works | August 22 | Try it |
Surfshark | From $1.78/mo | ✓ Works | August 24 | Open |
ExpressVPN | From $2.79/mo | ✓ Works | August 24 | Open |
CyberGhost | From $1.75/mo | ~ Partial | August 23 | Open |
IPVanish | From $2.19/mo | ~ Partial | August 23 | Open |
ProtonVPN | From $3.59/mo | ~ Partial | August 22 | Open |
Private Internet Access | From $1.79/mo | ~ Partial | August 23 | Open |
How to Unblock Viaplay with a VPN
Takes about 2 minutes. Works on your phone, tablet, TV, PC, or laptop.
- Get a reliable VPNPick a paid service with servers in Sweden and speeds steady enough for 4K streams. NordVPN is a proven choice.Skip free VPNs: they are slow, ad-heavy and streaming services routinely detect them.
- Connect to a Swedish serverOpen the VPN app, choose a location in Sweden and wait for the connection. That gives you a Nordic IP address.If a server fails, try a different Swedish city or clear your browser cache.
- Sort out a Nordic account and paymentSign up and subscribe to a plan. Without a payment method valid for that market, the sign-up will not go through.Have a card the Nordic market accepts ready. US cards are frequently declined.
- Start streamingLog in through Viaplay or browser and play a series or live match like any viewer in the Nordics.Keep the server on for the whole session or the player may lock you out.
Which countries is Viaplay available in?
Viaplay works in 6 countries, including in the Netherlands, in Denmark, in Finland, in Iceland and in Norway. In 177 more it is blocked, and outside available regions you will need a VPN.
Partially available in 11 countries VPN required
Viaplay also works in the United States, in the United Kingdom, in Australia, in Canada and in Germany, plus in 6 more countries, but with limited content compared to fully available countries. NordVPN unlocks full access.
Blocked in 177 countries VPN required
Show all 165 more countries
Viaplay is blocked in New Zealand, in Ireland, in France, in India and in South Africa, plus in 172 more countries. To access it, use a premium VPN like NordVPN.
Who’s behind the service?
What is Viaplay
Viaplay is the Nordic streaming service of Swedish group Viaplay Group AB (formerly Nordic Entertainment Group), running since 2007. Its core markets are Sweden, Denmark, Norway, Finland, Iceland and the Netherlands; in markets such as the UK, the US and Poland it has closed its standalone service, where a curated Viaplay channel now lives only on partners like Prime Video Channels (plus Megogo in Poland). One subscription bundles Scandinavian-noir drama, in-house originals, Hollywood film and a considerable sports portfolio (Premier League, Bundesliga, NHL, Formula 1 with Nordic-language commentary).

Company and history
- The service launches as Viasat OnDemand, an on-demand video library for Nordic viewers and the group’s first step into streaming.
- A rebrand to Viaplay; the service breaks from its satellite roots and leans on original series and live sport as the draw for subscribers.
- An exclusive six-year Premier League contract kicks in for the Nordic markets plus the Netherlands, Poland and the Baltics, running to 2028.
- After heavy losses the group recapitalises; Canal+ and PPF raise their stakes to roughly 29 percent each and become the largest shareholders.
- A strategic retreat: the service exits the UK, US, Canada and the Baltics, concentrating instead on the Nordic countries and the Netherlands.
- A cheaper ad-supported tier launches, used to pull in new subscribers and steady revenue after a punishing stretch of restructuring.
- The Nordic-noir crime series Mafia premieres, inspired by the real rise of organised crime in 1990s Sweden, six episodes exclusive to the service.
- The group buys the remaining 50 percent of satellite and broadband platform Allente for SEK 1.1 billion, taking it into full ownership.
- The service extends Champions League rights in Denmark and Europa and Conference League rights in Norway and Finland through 2031, doubling down on football.
Watch on all your devices
Supported devices
Video quality
UX features
Accessibility
Tips & tricks you should know
5 tips from our Viaplay testing team · Updated July 13, 2026
- Skip the pricey Total bundle and pick the cheaper Film & Series plan if you only want movies and shows, not live sports.
- Pay yearly instead of monthly on Viaplay to cut your cost significantly if you plan to keep the service long term.
- Check your country before subscribing: the catalog and sports rights like Premier League, F1 and NHL differ a lot from market to market.
- Inside the EU you can stream your home Viaplay while travelling thanks to portability rules, but outside the EU it gets geoblocked.
- To watch your Viaplay account on trips outside the EU, use NordVPN and connect through a server in your home country.
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Frequently asked questions
Everything you need to know before you start watching Viaplay.
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